Email Marketing Manager

 

The Role

Reporting to the Digital Marketing Lead, the Email Marketing Manager will drive conversions, engagement and income through email marketing activity. This will encompass the entire customer journey for supporters, beneficiaries and professional audiences: from nurturing leads to conversion, and from retaining customers to reactivation.

Key responsibilities will include:

· Develop and implement effective email marketing campaigns

· Develop and execute targeted campaigns through the CRM system to drive donations and customer engagement.

· Work with cross-functional teams to ensure alignment of email marketing and CRM campaigns with broader marketing and business objectives.

· Create engaging and relevant content for email marketing campaigns

· Responsible for content and user experience email marketing activity

· Manage data from the CRM systems, and work with internal teams to ensure lead quality, lead nurturing, and lead conversion.

· You will be monitoring quality, performance and promoting best-practice use of integrations and automation.

· Ensure compliance with best practice and delivery against targets and budgets.

· Create and maintain written email marketing processes

· Oversee delivery of timely, accessible results and reporting via the DotDigital platform and manage the analytical tools

· Responsible for the line management of designated staff members

· Maintain excellent knowledge of email and digital marketing practices and campaigns in the sector.

This role requires some travel for team away days.

 

About You

You’ll have experience of:

· Managing email marketing campaigns for large organisations.

· Delivering digital products that are fully compliant and meet best practice e.g. on accessibility.

· Data-driven optimisation of email content.

· Building email and SMS marketing campaigns across a range of internal departments. Using email software architecture effectively.

· Managing external contractors and suppliers to deliver work on time and to budget.

· Online information management, in order to build landing pages for email campaigns.

· Executing and optimising email and SMS strategies.

· Monitoring and evaluating emerging technologies and industry trends, providing perspective for adoption where appropriate.

· Email marketing management and delivering email marketing to meet business targets.

· Line management.

· DotDigital email platform.

To fulfil the role, you must be resident in the UK and have the right to work in the UK.